marketing with art For CorporateS

Focus on your clients – we deliver innovative solutions

Why art?


  • Art appeals to the senses and creative intelligence 

  • Corporate goals can be achieved with and through art:

  • Strengthen customer relationships 

  • Winning new customers 

  • Building reputation

  • Profiling against the competition



Art is a wonderful to innovatively enrich the marketing and communication activities of any company. Art makes international communication more interesting and helps to reach out for people worldwide: There are no boundaries in art.


Already during Ruth Polleit Riechert's time in marketing at Deutsche Bank, McKinsey, UBS Art Banking and LGT - Private Bank of the Princely House of Liechtenstein, she has developed and implemented innovative art projects. This included conception and curating of art competitions and exhibitions, development of art projects and products for the luxury real estate, as well as cooperations of artists with the luxury industry.
In her doctoral thesis, Ruth could prove a correlation between marketing and sales. She has advised international established artists, such as John Baldessari, during PR-events at Art Basel, and has set up the press work from scratch for one of the largest auction houses in Germany, as well as implemented partnerships between auction houses and private banks.
With RPR ART we offer marketing services for all parties of the art world, artists, galleries, or collections who are looking to set up a personal creative marketing strategy, and make use of all the exciting new options to get a voice and be visible globally.
Contact us for individual requests. We also offer packages.

You can choose from 

  • Development of marketing strategies for artists, galleries, auction houses, or collections

  • Creation of art projects as an intercultural tool for external and internal corporate marketing and communications

  • Conception and curation of art competitions and exhibitions

  • Development of cross-industry products and marketing and selling strategies

  • Creative marketing including art for the luxury industry

  • Assistance for fundraisers or charity events



On over 10'000 digital screens across Germany: art by Bernhard Adams & Raphael Brunk


COMING SOON: Identity – An art exhibition at the Ignatz Bubis Community Centre

This year #frankfurt and #telaviv celebrate their 40th anniversary of town twinning. On the occasion of this anniversary the Jewish Community Frankfurt will present the exhibition IDENTITY in autumn. 20 international artists have been invited to approach this theme from a Jewish and non-Jewish perspective and to develop a site-specific work for the #ignatzbubis community center. 

The project is supported by the Hessisches Ministerium für Wissenschaft und Kultur (Ministry of Science and Culture of Hesse) and the Cultural Office of the City of Frankfurt am Main.

RPR ART is honoured to be the advisor for this project. #morecomingsoon

See Deutsche Bank Identity Competition below by scrolling down.


COMING SOON: Bernhard adams x church

A new design for a rose window of a Neo-Gothic church is developed by one of the artists we work with, Bernhard Adams, master student of Katharina Grosse. 

Spring SHOW RPR ART Königstein 2019

Bernhard Adams, Raphael Brunk, Filip Gudovic, Sophie Heinrich, Carolin Israel, Ryo Kinoshita, Peter Müller, Anna Nero, Richard Nikl, Michal Raz, Paul Schuseil

RPR ART x Galeria Sa Pleta Freda, Mallorca


Master Students of German Art Academies – Photos: Vanessa Garcia Sacristan

RPR ART x Parkhotel Bender, Königstein

Spring show 2019

Bernhard Adams, Zundel De Freitas, Carolin Israel, Ryo Kinoshita, Mena Moskopf, Peter Müller, Michal Raz

Show Case of historic building Parkhotel Bender Königstein – Photos: Anne Simon

RPR ART Lab Frankfurt 2018

Ina Gerken, Jonas Maas, Anna Nero

AusstellungsHalle 1A Frankfurt

About RPR ART Lab

RPR ART Lab gives young artists a space to develop new contemporary art and to present it to the public.


The following master students participated in RPR ART Lab 2018:

Ina Gerken (Prof. Katharina Grosse, Düsseldorf)

Jonas Maas (Prof. Tomma Abts, Düsseldorf)

Anna Nero (Prof. Heribert C. Ottersbach, Leipzig)


The exhibition took place in the Frankfurt Offspace AusstellungsHalle 1 A from November 9 – 11, 2018.

The shows' preview was in collaboration with Städelclub of Frankfurt Städel Museum.


RPR ART x Engel & VölkerS


in collaboration with Engel & Völkers – at Villa Adelheidswert, Bad Homburg – Photos: Bernhard Adams

RPR ART Summer Show 2018

Bernhard Adams und Peter Müller

DEUTSCHE BANK Identity Art Competition

In 2000, after Deutsche Bank acquired the American Bankers Trust, the company faced a substantial internal cultural change. As an art historian in the marketing department, I took over a project aiming to bring cultures together with art. Together with Prof Bernd Kracke, now President of Hochschule für Gestaltung Offenbach (HfG), we invited art students of University of Barcelona, University of California Los Angeles (UCLA), National University of Fine Arts and Music, Tokyo, and Hochschule für Gestaltung Offenbach to develop artworks on "Identity". A total of 90 pieces were submitted and a final jury selected five global winners, among them Amparo Sard and Nasan Tur. An exhibition of the winners was shown in the global headquarters of Deutsche Bank London, Tokyo, New York and Frankfurt. Various events for executives and all employees got people to talk and exchange ideas: a unique and memorable experience in the finance industry. 

IndivIduElLES Art Marketing 

Kunst ist ein wunderbares Mittel, um Marketing und Kommunikationsmaßnahmen jedes Unternehmens innovativ zu bereichern. Kunst macht internationale Kommunikation interessant und erleichtert es, Menschen weltweit zu erreichen. Schon während ihrer Zeit im Marketing von Deutscher Bank, McKinsey, UBS Art Banking und LGT - Privatbank des Fürstenhauses von Liechtenstein hat Ruth Polleit Riechert innovative Kunstprojekte entwickelt und umgesetzt. Dazu gehörten Konzeption und Kuratierung von Kunstwettbewerben und Ausstellungen, Entwicklung von Kunstprojekten für das Luxus Real Estate sowie Kooperationen von Künstlern mit der Luxusindustrie.

In ihrer Doktorarbeit konnte Ruth Polleit Riechert zeigen, dass es einen Zusammenhang von Marketing und Preisentwicklung im Kunstmarkt gibt. Sie hat international bekannte Künstler, wie John Baldessari bei PR-Auftritten auf der Art Basel begleitet, die Pressearbeit für eines der größten deutschen Auktionshäuser entwickelt und Kooperationen zwischen Auktionshäusern und Privatbanken eingeleitet.

Mit RPR ART beraten wir Auktionshäuser, Museen, Galerien, Privatsammlungen und Künstler, die sich mit einer einzigartigen Marketingstrategie und den neuen Technologien Präsenz und eine Stimme geben möchten. 



Dr Ruth Polleit Riechert

Phone +49(0)6174-955694

Fax +49(0)6174-955695

Mobile +49(0)173-6730052

  • Dr. Ruth Polleit Riechert | LinkedIn
  • RPR ART Dr. Ruth Polleit Riechert | Schwarzer Kreis

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